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Name Game
By Patryk Fournier
November 21st, 2005


The line of Alfredsson-Spezza-Heatley has got just about everything going for it, except a nickname. (Source: AP)

"Frankly, the whole nicknaming process for this line has felt more forced than the post-Larry David seasons of 'Seinfeld', any version of Apprentice after the original season or any Jay Leno interview with someone who's known as a regular Letterman guest." 

Whether it's trying to come up with a nickname for a line in hockey, or a lineup in baseball, or an offensive/defensive unit in football the same criteria applies it's gotta come naturally and not be forced. The Ottawa Senators trio of Jason Spezza, Dany Heatley and Daniel Alfredsson have been red-hot to start the season, with all three members of the line sitting in the top-10 in scoring. With the line's overwhelming success comes the desire from media and fans to give the line a meaningful nickname and the past few weeks both sides have weighed in with a plethora of choices, none receiving unanimous support.

Frankly, the whole nicknaming process for this line has felt more forced than the post-Larry David seasons of 'Seinfeld', any version of Apprentice after the original season or any Jay Leno interview with someone who's known as a regular Letterman guest. One of the local newspapers took charge of the issue and held a contest asking fans to submit their suggestions for the line's name. After sifting through a wide range of names the paper settled on three choices for fans to vote on: The Cash Line, The Dash Line, and the Dazzle Line. The Cash Line moniker ended up winning the public's vote but that's not saying much for the uninspiring choices. With options like these it's kinda like asking the public: Out of all the annoying things that T.O. has done over his career, which do you find is least offensive?

Because the effort to dub the NHL's hottest line ended in such a lame choice the city's other newspaper decided to pipe in and take a crack at the name itself. One of the writer's suggested 'The Burn Unit' on account of their ability to burn their opponents. I'm all for getting creative but the nickname has to have some tact. I'd like to suggest Murders Row as an option, you know as an homage to the 1920's Yankees lineup but Dany Heatley's criminal history makes the choice tasteless. If you're going down the route of 'Burn Unit' why not just call the line The Palliative Care Unit.

The local sports radio station has also chimed in with their opinion and they feel that "The Pizza Line" is one of the better fits for the group. To those not from the Ottawa area, one of the local Pizzeria franchises, Pizza Pizza sponsors each Senators home game and whenever the Senators score six or more goals they give out a free slice of pizza to all ticket holders. Out of all the suggestions thus far this one has the most legs because it's something unique and identifiable for the fans but Pizza Line just doesn't sound right so allow me to expand this idea a little more an offer another suggestion. Since the line has accounted for so much of the Senators offense, they are literally feeding the masses so why not call the talented trio "The Soup Kitchen". 'Soup Kitchen' is normally reserved for the context of feeding the needy but when you consider how Stanley Cup deprived Senators fans are, the term fits in this situation.

The Canucks line continues to dominate without a nickname. (Source: AP)  

Is a nickname even needed for the line? In the past 10 years there's been four real dominant lines that stuck together for a meaningful period and only two of those units had nicknames: The Legion of Doom Line (Lindros, Leclair, Renberg) and the A-Line (Elias, Arnott, Sykora). The other two lines were great but never received monikers; The line of Morrison, Bertuzzi and Naslund have been together for quite some time with no nickname. And the Penguins at one point in the mid 90's boasted the awesome line of Lemieux, Jagr and Francis and despite their scoring prowess no one ever dubbed the line with a name.

Regardless of how many great suggestions are put forward the only way to solve this name game is for the line themselves to stand up and vouch for a fitting name. Just like the way Shaquille O'Neal has made a history of self-branding himself we'll have no option but to accept whatever name "The Soup Kitchen" line err… I mean the Spezza-Heatley-Alfredsson call themselves.

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